Holding Company

We invest in and operate businesses across the maker economy.

Floral & BotanicalsCandles & HomeMaker SoftwareArtisan Retail

Portfolio

Our Companies

PetalMade

Formula management platform for candle makers, soap crafters, perfumers, and cosmetic formulators. IFRA compliance, inventory tracking, and batch production.

SaaS • Active

PocketPetal

Gamified plant collection app—Pokémon for plants. Photograph and identify species with AI, build your botanical collection, complete quests, and compete on leaderboards.

Mobile App • In Development

About

How We Work

Starling Petals LLC builds, acquires, and invests in businesses that serve independent creators and artisan entrepreneurs.

We focus on long-term ownership. We operate the businesses we invest in, working hands-on to help them grow.

Long-Term

Build and hold, not flip

Maker-Focused

Serving the creator economy

Hands-On

We operate what we own